Top quality, relevant and shareable anyway- Content which contains these 3 attributes will certainly hog the limelight regardless of the woking platform that has been printed. Using the creation of new-age marketing tools, content representation has gone through a ocean change. The standard method of building submissions are gradually disappearing. And, nowadays, it’s crisp, precise, well-trimmed and classy content that’s ruling the roost. For brands, to construct user engagement and loyalty, content is actually the special moment wand. Here are the 5 must-to-follow content marketing trends that you should adopted by brands.
User generated content
Based on the latest findings, 70% from the customers choose to read user-generated content instead of glancing via a generic bit of information. The field of internet is not missing out on generic content. Indeed, it’s flooded with generic content. The necessity of the hour is well-built and highly informative user generated content. This does not make reference to the entire process of brands building happy to market its service or product. It’s the other way round. User-generated content describes authentic reviews, blogs, recommendations, and comments. This method involves companies requesting its people to share their experience publish the indulgence using the brand’s service choices. Imagine how wonderful could it be to witness your audience as the brand ambassadors or as the marketers. Readers or potential customers trust your comments ought to or reviews published by real those who have experienced the service or product.
Going interactive in communication
Storytelling is the easiest method to build relationships your prospects. Interactive communication is exactly what that builds a significant and sensible relationship using the brand. Furthermore, storytelling creates a psychological and social impact within the minds of consumers. The main aspects of any interactive communication include emotion building, effective message and morale. Repeatedly, statistics have reiterated the potential for interactive communication. Off late getting recognized the possibility, many brands have incorporated interactive storytelling to the digital communication arsenal. Brands which have utilized the strength of interactive communication have been successful in creating a much deeper reference to its audience. Now, it’s about time for the brand to determine much deeper engagement using the audience through interactive story telling.
Tapping Influencers
Experts say, content marketing that is aptly supplemented through influencer marketing will be a great hit within the a long time. Research done by one of the main business talking to firm gives light the truth that, brands capitalizing the strength of business ambassadors observed high retention rate.
Social networking is regarded as the very best avenue to determine connection with influencers of the same interest group. Indeed, exactly the same platform may be used to advertise and share the text influencers says regarding your brand. Capitalizing social networking, performing live occasions, and taking advantage of blog are the tools to advertise your brand influencers. Brands can attract the interest from the audience through influencers. Hence, content online marketing strategy needs to be evolved accordingly.
Live Streaming
Though the idea of live streaming has not collected much momentum, based on skillfully developed, it will function as the newest factor. Even, Facebook has incorporated live streaming feature in the network. Live streaming goes a lengthy means by creating a massive audience. Brands can showcase affiliate marketing occasions through live streaming. Possibly, it’s a terrific promote the merchandise. Live streaming can stir a feeling of emergency thus leading to user engagement. Indeed, additionally, it instructions social networking buzz instantly. Through live streaming, brands can demonstrate its popularity of the prospective audience and also the extent that it values them.
Mobile Content
Mobile content marketing may be the latest phenomenon among marketers. Since major proportion from the submissions are viewed and shared through smartphones, new-age marketers shouldn’t underestimate the potential for mobile content marketing. Mobile-friendly websites are the necessity of the hour. The task would be to build content that virtually suits the mobile users. Choices are aplenty.
